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Unique Selling Points Are No Longer Enough Because Most Are Not Unique.
With so many communication tools, tactics, and techniques, it's easy to be influenced by others. We are not.
We ask questions.
Effective strategies ask what the organization hopes to accomplish. For example, not all companies need brochures; while some cannot succeed without them. What about you?
We'll find out.
Before distributing your message, we work to define the intent of your communication and purpose of your message. We have several programs that accomplish this, with our core message system proven to deliver results.
We find the right message.
The core message system compiles internal and external research, stakeholder input, and market analysis. It identifies contrast points that can clearly and consistently establish an organizational message that sets products and services apart from the competition.
Read the abstracts.
Copywrite, Ink. has provided thought leadership in strategic communication for years. You can find several abstracts here or by visiting our secrets section.
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